“Fashionchick changes the way we shop for fashion. Search, find, compare and buy clothes from the best online shops at once.”

Fashionchick ensures that every woman can easily find the look she’s searching for.


Whoever she is.
Whatever her style.
Wherever she is.

Our audience

Top 5 reasons to believe

Our Reach

Fashionchick is everyone’s online personal shopping service. Whether you're looking for social interaction, advice from an expert or an "as seen on the catwalk or street" edit, we’ve got it all.
per month
44% on mobile
20% on tablet

Working Together

Fashionchick is always looking to partner with high quality shops and brands. If you would like to push branded content on one or many of our Fashionchick websites, get in touch and we can create a bespoke package to meet your needs.

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Do you want to expand your shops reach to the Fashionchick woman? Leave a shop tip - and if you're a good fit for us, we'll get back to you about the possibilities!

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Our Markets

International package

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The Fashionchick Story

Online or offline, it is not always easy to find exactly what you’re looking for. Whether it’s an addition to your wardrobe or a gift for a girlfriend, how do you know if you made the right choice?  We understand women have a tendancy to want to see everything before they buy anything! 

“It all began in 2007. Online shopping was a relatively new concept but I had the realisation that a central point for all the best online shops was missing. An online shopping street with all my favourtie shops. A site where women can find inspiration, chat about their finds and then shop these items directly. The idea of Fashionchick became a reality and we now have it all in one beautiful site.”



Our People


Ellen Snijder

Co-founder / Brand Manager

Ellen co-founded Fashionchick.nl in 2007. The idea was based on her thesis which she completed whilst working at the company, No Search.  Eventually the concept was expanded and grew to be the largest social shopping sites for women in the Netherlands. As of September 2013 Sanoma b.v bought a 100% share of the company No Search and Ellenow works as the concept and brand manager for Fashionchick, Mentoday, Kidstoday and Styletoday.


Sjoerd Copier

Traffic & Product Manager

In January 2009, Sjoerd, a fresh university graduate began an internship at No Search. After successfully completing his internship, he began working as a PHP programmer in the organisation. Partly because of his passion for search, he additionally worked on the successful development of a search strategy for Fashionchick. His combination of technical and commercial expertise ensures a good traffic mix for all sites. By 2013, Sjoerd had a dedicated team of five full-time SEM specialists and motivated trainees who are engaged in the testing and development of new campaigns on a daily basis. In addition, they provide support for the various concepts.


Catharina Zientz

International Manager

Catharina leads the international team of Fashionchick. She has an educational and professional background in comparative international relations with a focus on The Netherlands and Germany. After finishing her studies in Münster and Nijmegen she moved to the Netherlands. Catharina has always worked in an international environment and has a passion for marketing and all things digital. She recently bought an apartment in Amsterdam and spends most of her free time boating in the canals. Appointed with the first international expansion of Fashionchick into the German market Catharina has since then taken on new responsibilities as Head of Fashionchick International. Her current role allows her to analyse and shape the brand’s international e-commerce strategy. She is looking forward to continue the current growth and success the company has had internationally.


Jaap de Jong

Product Manager

As product manager Storefronts I’m responsible for collecting and prioritising business requests regarding all Fashionchick sites and translating them into clear technical tasks for the development team. Making sure that we’re getting things done!

Review: Keep smiling!


Berndt de Wit

Business Unit Manger

Berndt has more than ten years of experience in digital marketing, branding and e-commerce. He has previously worked as a marketing director for Warner Music and as a digital director for Yves Rocher in the Benelux, further to other senior marketing roles in the fashion industry, before moving into his next phase within Sanoma Digital. 

Within his new role, he is overall responsbile for the management of the Interntional business unit  Storefronts, including platforms Fashionchick, Mentoday, Styletoday, Kidstoday and Myhomeshopping for seven European countries. 


Patrick van Buuren

Sales manager

Patrick is our head of all commercial activities of Fashionchick in Holland and all the other countries we are active. Before working for Fashionchick he was responsible for the commercial activities of the biggest comparison site in the Netherlands. In both jobs it’s all about bringing quality traffic to quality websites and we can only achieve this by working together and trust.


Merel Simons

Marketing Manager NL

Merel is Marketing Manager at Fashionchick Netherlands. After graduating at Media &  Information Management and Styling at Vogue Academy, Amsterdam she started working for a fashion e-commerce concept. In 2012 Merel joined our team. With her parents working as fashion entrepreneurs, fashion runs in the family. As the Marketing Manager and Editor in Chief, Merel is responsible for all on and offline marketing activities and site-content. Crazy for magazines and a sports-nut who loves to eat out, you'll rarely spot Merel without a new favourite lipstick on!


Olivia Forbault

Manager FR

Olivia is responsible for Fashionchick France, and is working on sales development and marketing. After completing a master in international business and marketing, she moved to the Netherlands to start her career in digital marketing. With experience as a sales manager, Olivia contributed to the development of the Belgian market at Zanox Benelux, a major international affiliation platform. With a strong interest for the creative and fashion world, Olivia found her way to Fashionchick and is proud to contribute to the growth of Fashionchick France.


Denise Swaagman

Sales & Accountmanager NL

Denise started working for Fashionchick.nl in 2010 as Media & Communications intern and noticed that the editorial side of the company wasnt really her kind of thing. Soon she made the salesdepartment her own, what made her feel more like home at Fashionchick. Because performance marketing comes in hand with conversion optimization, a thesis for Fashionchick.nl wasnt a bad idea and graduated at Fashionchick as well. Years later Denise is still responsible for the sales, performance of the shops and expanded her sales portfolio with Fashionchick international: MEN TODAY, Kidstoday, Styletoday and Myhomeshopping.


Wendy Brans

Sales & Accountmanager NL

Wendy is working as a Sales & Account manager since 2012. She graduated with her Master degree in Marketing and completed internships at Ford Netherlands and transavia.com before travelling for 5 months in South-America. After this great experience she joined our team to form the Dutch sales department together with Denisel. Two years later she is not only making sales for the Dutch site, but also for the international concepts, MEN TODAY, Kidstoday, Styletoday and Myhomeshopping. Wendy loves fashion, her friends, food, instagram, citytrips and the sun. Her favourite color is black. Of course.


Rebecca Twohey

International Account Manager

As International Account Manager for Fashionchick, Rebecca is responsible for the integration, campaigns and management of our online shops working across several of the Fashionchick sites. Beginning her journey at Fashionchick as our SEO Intern to then moving on to Marketing & Sales Assistant for Fashionchick UK, Rebecca previously worked as the Online Marketing Manager for StudentJob UK where she developed her online marketing & SEO knowledge and found a great affinity for the management of partner relationships. Leeds born and bred as one of three sisters, Rebecca adds a touch of the north we definitely love! Rebecca graduated from The Nottingham Trent University and can often be found in her natural habitat, Zara.


Quynh Nguyen

Sales & Accountmanager DE

Quynh joined No Search as the Sales & Account Manager for Fashionchick.de and Mentoday.de in January 2014. She was raised and born in Germany and has lived in the USA and Australia. In 2008 she moved to the Netherlands to study “International Media & Entertainment Management” with the focus on Music Management. Besides music, fashion has always played a big role in her life which is why she really enjoys working for Fashionchick and Mentoday.


Rahel Ruff

Content Manager Germany

Rahel started as a Fashionchick intern and is now the Junior Content Manager for Fashionchick.de and Mentoday.de . After travelling through various countries such as Australia and China she studied International Business Management in the Netherlands and gained first-hand insights into e-Commerce while working in Munich. Now she enjoys living and experiencing life in the fashion hub of Amsterdam.


Mette de Vries

Web Designer

As a graphic designer, Mette is always busy creating the prettiest of images for all Fashionchick websites. She knows exactly how to make perfect outfit combinations and has a bit of a Rock & Roll edge. Check out her adorable website called Rock n Ruche for more info on what inspires this artistic soul.


Amanda van Effrink

Editor & Stylist NL

This Fashionchick is our stylist and creative designer. Beginning her time with us in 2011, she completed her education at the Vogue Academy in Amsterdam. Amanda is co-designer of all Fashionchick shoe and bag collections, styles our Dutch TV commercials and the TV series Lekkerbezig Fashionchick at Net5. She loves blogging, illustrating, dancing through Amsterdam, and is crazy about glitter and addicted to online shopping!


Kristel Kwast

Fashion & Beauty Editor NL


Fleur Bouman


Fleur joined the Fashionchick team in 2014 as Designer for Fashionchick NL and also fesigns for the sites Fashionchick BE and Kidstoday. After graduating at Grafisch vormgeven Utrecht, she started working as a designer for fashion magazines. She is responsible for all of the design content for the site including social and app campaigns. 


Elise Dix

Account Manager NL

Elise first started working for Fashionchick NL at the beginning of 2013 as a Marketing and Communication intern. After successfully completing her internship, she joined the Fashionchick team full time as Sale Support. Together with Stephanice, she supports Denise and Wendy in the sales and performance activites. 


Stephanie Schreijer

Account Manager NL

Stephanie started at Fashionchick as a Product Manager intern and following this, now works as Sales Support with key tasks including responsible for datafeeds, conversion optimization and client contact. Stephanie also had the opportunity to write her thesis at Fashionchick, with a focus on conversion optimization, personalization, personal profiling and persuasion. She graduated in November 2015 as a Media and Communications student. 


Jeroen van Reeden

Scrum Master

As PHP Developer Storefronts I’m translating business requirements into technical solutions regarding all Fashionchick concepts and as Product Manager Fashionchick App I'm responsible for translating the business requirements into technical tasks for the development team.


Ralph van Barneveld

Front-end Developer

As a front-end developer Ralph makes sure Fashionchick looks good on all possible devices. When he’s not pushing pixels around he spends his time working on cross device and user experience improvements for the Fashionchick platform.


Andries Mooij

Lead Developer

In short, Andries does the plumbing for the Storefronts websites. 

'If things go well, you won't nitive my work. If they don't, well...'


Jeffrey Sjauw Mook

Software engineer

My job as developer at Storefronts is to develop the platform for all the concepts/sites. In short: making everything you don't see work


Dennis Otten

Software engineer

Dennis' role as all round developer at storefronts can be summarized as making sure that every aspect of our websites, work as desired. From user experience to scalability, every part should be top notch. 


Kim Wiebring

Conversion specialist

As a Conversion specialist I combine data to optimize the online customer experience. Through this process, I help to get insights about customers behaviour and translate these insights into online improvements. I do this mainly by performing A/B testing: different content or layout ideas are tested on our products to fine-tune the optimal solution for our visitors. In addition, I initiate usability tests to identify possible bottlenecks at our websites.

Before I started at Storefronts, I worked for several years as a UX Researcher at Jungle Minds. Here I gained a lot of experience with user research.
Now I use this experience and knowledge to create an optimal shop environment for fashion lovers (like myself ;)).

Review: Fashionchick.nl is addictive!


Eugene Leonovich

Sr. Software engineer

Eugene is a developer with a passion for high quality code, open source enthusiast and contributor to numerous OS projects. At Fashionchick, Eugene is responsible for designing and developing the Fashionchick platform in order to meet new requirements, incorporating new technologies to ensure the platform stays up to date with e-commerce needs. 


Bas Nagel

Junior Search Specialist NL

Joining the team in February 2014, Bas spends most of his time on the Dutch versions of Fashionchick, Mentoday, Kidstoday and Myhomeshopping. As a junior search specialist he manages our paid traffic sources such as Google Adwords. Bas is a true believe that performance needs to be improved on a daily basis to achieve the best results!


Anh Ngo

SEA Specialist UK

Started at Fashionchick as a SEO intern in 2013, two years later, Anh was glad to come back to the company as a full time search specialist for the UK website. She is responsible for managing paid traffic sources, meaning making the best purchasing out of the company budget. She has a degree in Business Management with true passion for digital marketing, besides her quite serious obsession with shopping. Coming to the Netherlands from Vietnam when just turning 18, Anh is still enjoying her long and adventurous journey to Europe.


Maria-Cristina Lipari

SEA Specialist Germany

As a Search Specialist I am responsible for optimizing and analyzing the German and Austrian Fashionchick, MenToday and HomeToday accounts within Google, Bing and Facebook.
The Online Marketing is a passion and a challenge. In managing the accounts I help to let the German and Austrian market grow and get more visibility and brand awareness in this huge fashion jungle.

In combining my two passions, online marketing and fashion, Fashionchick is a great place to get inspired and motivated every day over and over again.

My goal is to get Fashionchick one of the top fashion platforms in Germany.


Jan Hoefakker

Data Feed Manager


Marise Doeve

Online Marketeer

Marise started as an Online Marketeer for Fashionchick in 2015. After graduating Fashion and Branding at the Amsterdam Fashion Institute, she worked for several online fashion companies for 6 years. Although Marise is a typical all rounder (she likes to know everything about everything) her main focus is on social advertising and analysing, reporting and improving traffic. 


Sophie Weustink

Email Marketeer

Sophie joined Fashionchick in 2015 as Email Marketeer, she is responsible for the email marketing strategy of Fashionchick, Mentoday, Styletoday, Kidstoday and Myhomeshopping. After completing a master in Marketing Communication, I started working as an Online Marketeer at Van der Valk Hotels and as an Email Marketeer at Coolblue. With this experience and her passion for shopping, Sophie will work on further improvement of the emails and building new interesting campaigns. 


Nike Van Den Buys

Fashion & Beauty Editor BE

After graduating with a Master in Linguistics and literature, Nike was looking for a job in fashion. To gain some experience, she started an internship at No Search and assisted with the set up of Fashionchick Belgium. After completeing her time working for the site, she returned full circle to join Fashionchick Belgium once again as Fashion & Beauty Editor. 


We are a international growing company so check this page if you want to join our team! 
We are always looking for talented people.

Editorial intern Fashionchick.nl icon-plus

Junior Content Manager Fashionchick Germany icon-plus

Marketing/PR & Event Management Internship icon-plus

Content Management & Editorial Internship icon-plus

Sales & Account Management Internship Germany icon-plus

A Selection of our Partners

very UK
Marks & Spencer
house of fraser

Fashionchick loves bloggers

We work together with...



Sanoma Media Netherlands B.V.
Capellalaan 65
2132 JL Hoofddorp

Phone number
+31 (0)88 5567110